Direct Mail Services

• Note for MP offices: Our direct mail services might also be used for the HoC householders and constituency mail, so you can benefit from all 12 of them every year.

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1. Mailing List Acquisition: Helping you identify and acquire targeted mailing lists based on specific demographics, location, or other criteria.

2. Design and Printing: Assisting with the design and printing of direct mail pieces, including postcards, letters, brochures, catalogues, or flyers.

3. Personalization and Variable Data Printing: Incorporating personalization elements such as recipient names, addresses, or customized messages into each direct mail piece through variable data printing techniques.

4. Postal Compliance: Ensuring that direct mail pieces adhere to Canada Post requirements to qualify for bulk mailing rates, including size, weight, format, and barcode placement.

5. Mail Fulfillment: Assembling and preparing direct mail pieces for mailing, including folding, inserting, and sealing.

6. Postage Optimization: Analyzing mailing requirements and recommending the most cost-effective postage options to minimize postage expenses.

7. Data Analytics and Segmentation: Analyzing data and segmenting target audiences to create more personalized and effective direct mail campaigns.

8. Return Mail Management: Managing returned mail and updating databases with accurate address information to improve future mailing accuracy.

9. Integration with Digital Marketing: Integrating direct mail campaigns with digital marketing efforts, such as including personalized URLs (PURLs) or QR codes to drive recipients to specific landing pages or online promotions.

10. Response Handling: Providing services to handle responses generated from direct mail campaigns, such as order fulfillment, lead generation, or customer service support.